Product & UX Designer
Human-Centered. AI-Accelerated. End-to-End Excellence.
About Me
I conquer complexity to craft intuitive, superior products. Blending classic design and engineering with AI, I supercharge end-to-end delivery—ideation to deployment in weeks, not months—while keeping human-centered rigor front and center.
Passionate about empowering teams and driving outsized impact that truly moves the needle.
“Ira is an extraordinarily talented and dedicated design leader with a proven track record of delivering exceptional results. ”
Ken Orji - Engineering Director
TapTapSend
“Ira is the most gifted, empathetic and driven UX leader I have ever had the privilege of working with.”
Stephanie Ray - VP of Product
ProjectManager
Design Process
A systematic approach to solving complex problems.
Research
Understand users, context, and constraints
✨AI-driven data synthesis & behavioral insights
1
Define
Frame the problem and set clear goals
✨AI pattern detection across research inputs
2
Ideate
Explore solutions through rapid iteration
✨AI-powered prototyping & variant generation
3
Deliver
Test, refine, and ship with confidence
✨AI-optimized testing, analytics, and forecasting
4
✨AI-Enhanced Design
Integrated thoughtfully over the past year
I now weave AI into every phase; not to replace judgment, but to amplify speed, uncover hidden patterns, and scale creativity. From synthesizing thousands of user inputs in hours to generating testable prototypes in minutes, AI compresses timelines without compromising depth.
Human insight remains the driver. AI tackles the tedious bits
Ethics, empathy, and final decision-making stay firmly in my hands.
Selected Works
Explore a curated selection of case studies from recent projects that stand out as some of my most accomplished and rewarding work. Dive deep into the challenges faced, the strategies employed, and the results achieved, showcasing the depth and breadth of my expertise.
Design Coach
I lead up, down, and sideways. As a design coach, I unlock creative potential by sharpening technical skills and embedding real design thinking. Collaborative, tailored, strength-focused. Through 1:1s and workshops, I help designers level up fast, own their craft, and crush complex challenges with confidence.