Piedmont App — IRA DENNIS

Piedmont Find Care Now App

ROLES

Research

User Testing

UX Design

UI Design

Prototyping

Mobile Development

PLATFORM

iOS

Andriod

YEAR

2017-2018

RESULTS

150% increase in online bookings 70% increase in new patients
20% increase time spent on app
45% increase in app logs
60% increase in app downloads
* 3 rolling months vs previous

Revolutionizing Mobile Healthcare: Partnering with Piedmont Atlanta for a Game-Changing Experience

We set out to redefine patient healthcare with Piedmont Atlanta. Our goal: give patients what they want by transforming the traditional healthcare journey.

Our journey started with research and interviews revealing that Piedmont's mobile app users craved real-time, nearby care access. We developed a mobile app allowing users to find immediate care, select services, and book appointments, revolutionizing the conventional process of finding care.

Results were astounding: a 150% surge in Piedmont's online bookings within a month, with 70% from new patients. Our collaboration not only met user needs but also brought in a wave of newcomers, marking a new era in healthcare access.

Team: Ira Dennis, Ken Orji, Tom Elrod, Richard Livolsi, and Paul Prance

Flipping the Patient Funnel

After our research we embarked on a mission to design and develop an innovative mobile app that would empower users to discover immediate care, select the most suitable service, and secure appointments—all from the palm of their hand. This was a departure from the conventional approach of painstakingly searching for a specific doctor or facility, initiating contact for an appointment, all the while being uncertain about its timing and compatibility with their schedule.

Discovery and Ideation

Until now, all our hospital apps shared a common platform, allowing clients to personalize cards within set boundaries. However, as our research unfolded, it became evident that the existing cards wouldn't cut it. What we needed was a fresh approach to cater to our users' demands, and this marked the birth of 'Find Care Now.

Default Template - Surface 1 appointment time

Default Template - Two rows of appointment times

Default Template - Adding appointment search to dashboard

Break from the common platform - Initial wireframes utilize the current homepage card layout to investigate different solutions.

High-fidelity wireframes illustrate the user's journey.

Near-final prototypes depict the user's journey.

Final Design

Moving away from the standard platform was essential to optimize the user experience. Once we recognized the advantages from a business perspective, the right solution emerged. User tests revealed a clear preference for the map visuals indicating nearby care availability. Additionally, the 'Find Care Now' section, spotlighting all the current care options at the top of the dashboard, was highly appreciated.

Find Care Now Dashboard showing summary, Primary Care, Urgent Care, and Hospital lists with custom cards
Displaying the available care facilities and with appointment information on a map view
Appointment selection displays the available providers for the selected date.
Provider's profile page showcases pertinent information.